Facebook, MySpace, and Blackboard – Analyzing the interfaces as educational tools?
Two out of the three interfaces we have been asked to review are branded as social networking sites. The third is branded as an educational course management system with limited social networking capabilities. ; To examine each of these systems as a potential educational tool to aide communication in a college course, an analysis of the interface in which students and professors will interact is in order.
When you first arrive at the myspace.com web site, animated banner ads immediately bombard you. ; Throughout the MySpace web site the design layout is scattered with ads. On its web pages, not including profile pages of its members, there is a lack of a consistent layout from page to page. For example, from the homepage to the MySpace Music page. Some users may experience challenges of determining how to create an account for membership to MySpace.
Drastically contrasted from the MySpace homepage, the facebook.com homepage is brief and to the point. No flashing banner ads are popping up in your face. The site informs visitors of its purpose, potential uses, login details, and information to join. For a user new to Facebook, they would be able to create an account with great ease from the homepage. Once logged into the site, users will notice that Facebook is currently transitioning their design layout. The old version incorporated a consistent layout throughout the site, however new version Facebook has debuted lacks a consistent page layout. Facebook’s advertising model has two different means of advertising: banner ads and fliers. The animated banner ads you will find throughout Facebook are not overbearing to the user and there are typically less than two per page.
Out of the three, creating an account for Blackboard is the easiest – Purdue University creates it for you. The Career Account username and p word for all Purdue students is their access to Blackboard. Initially logging into Blackboard, users might experience challenges if their computer doesn’t have the latest Java plug-in for their internet browser. Blackboard will prompt them to download any updates they need to utilize the system. Upon accessing the system, users will not encounter any advertisements since the system was purchased by Purdue. The interface is very structured with a similar page layout throughout the system. Unlike Facebook and MySpace, using the internet browser’s back button doesn’t always take the user back to the previous page.
In Designing Interfaces author Jennifer Tidwell (2006) discusses the openness of an interface can have a great effect on how your users are able to accomplish the intended goal(s) for using the system. For this analysis the goal for users will be to exchange information and communications regarding a college course. With MySpace the system is very open. This gives users the complete ability to change the layout, color scheme, and graphics of the interface. For a novice user, they can feel paralyzed, not knowing what to do next, unprepared (Tidwell, 2006). The ability to customize the aesthesis of a MySpace profile page will not improve the communication features of the site. ;I feel Tidwell would agree that Blackboard would be considered an extremely closed system. Tidwell describes closed systems as users feel trapped and unsatisfied, which seems to describe Blackboard well. However, the main purpose of Blackboard is for education. It provides features that the other two systems lack, such as file sharing, grade reporting and progress reports. Facebook is a middle ground between the openness of MySpace and the closedness of Blackboard. While it doesn’t offer the grading features Blackboard has, it does have an easier means to navigate the site. Each of the three options provides similar capabilities, including discussion boards, instant chatting, who's online status indicators, and internal messaging.
I’ve completely ruled out MySpace due to the issues already discussed, in addition to the connotation the site has from the general public wouldn't lend itself well as an educational tool. Facebook obviously has a social connotation to it due to it starting off initially introduced to college students; therefore, many students are very familiar with how it works. Students repetitively use the site throughout the day to check the latest news about their friends. Blackboard’s communication tools don’t seem to be utilized by students, due to the educational/institutional connotation of the system. As educational tools, I believe the best choices based upon the experience users will receive from the system interfaces will be a toss-up between Facebook and Blackboard.
Sources:
Tidwell, ; J. (2006). Users’ Motivation to Learn. Designing Interfaces, ; 8-19.