Validate the solution throughout the project with the target audience


Craft visually compelling aesthetics with a WOW factor


Iterate through concepts to generate functional solutions

user experience (n.)

a person's perceptions and responses that result from the use or anticipated use of a product, system or service.

source: ISO 9241-210
simple, right?


Frank Garofalo is an Interactive Manager (User Experience, User Interface Design, Icon Design, and Usability Research) with a focus in web, touch-interfaces, and interactive multimedia. Supported user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million. Over 19 years of experience with various companies, such as Esri, The Walt Disney Company, Bank of America, Cyber View, and Garmin.

In 1999, he started Cyber View, an online media and interactive solutions agency.

Frank received a Master of Science from Purdue University in Computer Graphics Technology. He conducted a qualitative, enthographic research study, titled User Interfaces for Simultaneous Group Collaboration through Multi-Touch Devices. A Provisional U.S. Patent (#62/327,354) was filed in April 2010 for the hardware device developed during this study.

He has a passion for crafting quality experiences by balancing creative designs and functional development. Frank is also a Certified Scrum Master and Certified Scrum Product Owner.

Frank's Blog: UX Moxie | Learn more about Cyber View & Garofalo Studios

Manager, Interactive
Team at Esri

Principal Consultant
at Cyber View

Principal Consultant
at Garofalo Studios

Developing solutions with elegant designs and engaging experiences which empower people to solve real-world issues

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Click "view more" below to see the 5 most recent blog posts related to user experience...

understand who they are, observe what they do

( "they" refers to your target audience )


upcoming events:

recent past events:

  • November 2015,
    Purdue University GIS Day, keynote speaker
  • July 2015,
    Esri International User Conference
  • March 2015,
    Esri International Developer Summit
  • July 2014,
    Esri International User Conference
  • February 2014,
    World Information Architecture Day - Los Angeles, CA
    View Presentation Slides

consider all ideas and concepts
filter through them & iterate


Frank is available to be hired as a user experience consultant, ideation & brainstorming workshop facilitator, and/or User Experience Coach through Garofalo Studios, his user experience and interactive strategy consulting firm.

Garofalo Studios


  • User Experience (UX) Strategy
  • Interactive & Web Strategy
  • User-Centered Enterprise System Architecture
  • Information Architecture Strategy
  • Usability Research Methodologies
  • Ideation & Brainstorming Workshop Facilitation
  • User Experience Coaching

... it's like building a house :
plan, diagram, blueprints, design, develop

( and repeat, as a scrum / agile iteration )


Interested in having a conversation?