Frank Garofalo

welcome

(to navigate, use your arrow keys or the dots on the right)

user
experience (n.)

a person's perceptions and responses that result from
the use or anticipated use of a product, system or service. source: ISO 9241-210

balance design & functionality,
to communicate

Information
Architecture...

the structural organization of information, to communicate a message
most people can comprehend quickly, if not inherently.

understand who they are,
observe what they do

User Testing

As one variable in the formula for guaging user experience, conducting user testing is a key factor. User testing can be facilitated through a variety of methods, depending on what is most appropriate for the particular challenge.

Frank has a Master of Science degree from Purdue University for conducting a qualitative, ethnographic research study of team-based collaboration with multi-touch interfaces. The study included observational user testing of individuals as a team, interacting with a multi-touch interface.

favorite UX quotes

Click the arrow for quotes...

"You can use an eraser on the drafting table or a sledge hammer on the construction site"

~ Frank Lloyd Wright

"...pay attention to what users do, not what they say"

~ Jakob Nielsen

"Any darn fool can make something complex; it takes a genius to make something simple"

~ Albert Einstein

"Customers... can't always tell you what they want, but they always can tell you what's wrong"

~ Carly Fiorina

"You are iterating your solution as well as your understanding of the problem."

~Aza Raskin

"Imagination is more important than knowledge."

~ Albert Einstein

user / customer
experience
consulting

Signature UX

Individuals now have higher expectations for quality experiences from the companies in which they conduct business. These increasing expectations are generating new challenges for companies of all sizes.

Consulting services for customer experience (CX) and user experience (UX) are now offered by Frank through Cyber View.

human-centered design

Areas of Focus

Human-computer Interface Concept Design
User-Centered Development
Information Architecture
User Personas & Competitive Reviews
User Testing Research - Heuristics
User Testing Research - Surveys
User Testing Research - Task/Goal Analysis
Use Cases & Work-flow Documentation

user-centered development

Programming with the user in mind

It's an interative process...
Concept » Code / Prototype » User Test.
Concept » Code / Prototype » User Test.
...repeat

blog posts about user experience

Use the arrow below to see the most recent blog posts related to "user experience"...
or visit Frank's Blog

bio

About Frank

Frank Garofalo is a user experience architect with a background in web development, graphic design, and interactive multimedia. His employment experiences include The Walt Disney Company, Bank of America, Garmin, and Esri. He started Cyber View (www.cyberviewsites.com), an online media and interactive solutions agency, in 1999. He has a Master of Science in Computer Graphics Technology with a specialization in qualitative research for interactive multimedia from Purdue University. Frank has a passion for producing a quality experience for the user by combining creative designs and functional development to achieve a balance of information architecture.

Frank's Blog   |   Frank's Resume (PDF)
Learn more about Cyber View